GRUPO MOTTA PUT 10 IN AN EVENT FOR THE WHOLE FAMILY
On November 11-12-13, the 30th National Poultry Festival was held. An event that exceeded all expectations with a turnout of more than 26,000 attendees. Grupo Motta, macro sponsor of the event, presented itself with a new edition of AVIcultural in a space where 3 days of interaction with different local and national musicians, artists, gastronomic events and exhibitors were lived.
As every year, the challenge was to interact with the public in an innovative space with games, live cooking and the transfer of values related to investments, production plants and environmental projects. A way of raising awareness about the role that Grupo Motta assumes before society.
Inside the Calisa truck, specially decorated with the theme of the World Cup, boys from 6 to 14 years old participated in “Ponete la 10 con Grupo Motta”, a penalty shootout micro-event in which more than 500 prizes were awarded.
The live recipes with Alfredo Uboldi and Juan Manuel Brusa making options with chicken from participating countries in the World Cup, was another of the proposals that had a great impact on the public and where the versatility and nutritional properties of poultry protein were demonstrated.
Within the framework of the Fiesta, the chicken to the disco contest was also held with the exclusivity of Calisa chickens, a classic that is repeated every year in the FNA. More than 34 teams participated, reaching a record in this 30th edition.
The three days had various alternatives in a framework of joy and enthusiasm that left a positive balance, an ambitious setting and a round trip with the community that saw the birth and consolidation of Grupo Motta, today one of the most important companies in the sector and from the country.
