Summer, relaxation and a snack without structures, but with one rule that does not change: all the flavor of pure chicken. This is Calisa's proposal with her new campaign, Este Verano, Pican Todos.
The Pizza Mozzarella Style Nuggets, the Burgers in their three presentations, Bigger, Super and Classic, and the Calisa chicken fingers, have been climbing high in the points of sale, poultry and supermarkets throughout the country, gaining their space in the bites of an audience that leaves the conventions, that chooses to eat delicious and healthy, without adhering to schedules and in any place.
Summer is Picó and Calisa products are always at hand, to be cooked quickly and enjoyed by the pool, in a park or at a meeting organized at the last minute. Innovative products, an attractive packaging and a clear message, which will arrive through a strong campaign on networks and digital, graphic and audiovisual media throughout the country.