Every time CALISA launches a new advertising campaign, the marketing area reaffirms its formula: communicate with simplicity, clarity and forcefulness. It is that, to achieve this, it has the main marketing tool: The Product.
"We pack it, you open it first" is the claim of the latest Calisa campaign. It is that the chicken in its different variants, fingers, nuggets, medallions, burgers, filets, milanese or in cubes, reaches the gondolas packaged at origin, in Family Packs of 1 kilo.
In this way, the product is packaged in the same place where it is made and is kept closed until the moment the customer opens it for the first time. The packaging process respects rigorous quality standards so that the chicken reaches the table with all its flavor and nutrients intact, avoiding fractionation at points of sale. In addition to safety, practicality and price also play a fundamental role in the proposal. Having 1-kilo packs in the freezer gets anyone who has to quickly think of a meal for several diners out of any trouble and the price is exactly the same as that of the divided product.
For Alfredo Uboldi, the renowned chef from the city of Santa Fe with wide repercussions on social networks, choosing Calisa Original Packaged products allows him to make original and safe recipes.
Opening a food product for the first time, avoiding any type of manipulation, guarantees the safety and innocuousness that the user seeks for his family. Calisa is oriented towards this. This is what we all seek.